Extending Grapplica

At Mini Brussels Store East: “Nieuwe tuutuut!”

Fri, 26 Aug 2011 11:48:33 -0400

At Mini Brussels Store East: “Nieuwe tuutuut!”

At ‘t Broeksken: “Tornooi”

Thu, 25 Aug 2011 16:31:34 -0400

At ‘t Broeksken: “Tornooi”

I’m at Nespresso Shop (Antwerp) “Indriya. Ja ja ja” ...

Fri, 03 Jun 2011 08:30:57 -0400

I’m at Nespresso Shop (Antwerp)

“Indriya. Ja ja ja”

Follow me on Gowalla

And another to check things out

Fri, 04 Mar 2011 10:18:23 -0500

Today your customers want to DO things, not BUY things; they want to listen to EACH OTHER; not you; and they want to ADAPT your brand to make it their OWN. FANS AND LIKES: OFTEN MEANINGLESS (OR ONLY FLEETINGLY MEANINGFUL)

On Facebook, anyone can glean public-facing information on fans and “likes” — so those figures are widely touted and cited. But consider the current Top 10 list of Facebook fans for brands, as monitored by Facebook-analytics company Socialbakers of Pilsen, in the Czech Republic. (The company offers enterprise-level tracking to clients around the world including BMW and HP; see analytics.socialbakers.com for details.)

Source: Socialbakers
Coca-Cola, Starbucks and Disney top the list of numbers of fans — not particularly surprising. But it doesn’t take long for the chart to devolve into Pavlovian fanboy territory. Picture, if you will, the demographic that washes down Skittles and Oreos with Red Bull while checking out Victoria’s Secret model galleries. Converse appears twice on the list (thanks to the Converse All Star shoe getting its own fan page) — and, actually, Victoria’s Secret also makes a second appearance, with its Pink sub-brand showing up just beyond the Top 10, in the No. 17 spot. The top 25, in case you’re curious, is rounded out by the likes of Pringles, PlayStation, Monster Energy, Starburst, Nutella and Xbox, which should tell you something. The truth is, many of the most-fanned (i.e., most-liked) brands on Facebook are already beloved by the “like”-prone nerd set — a teen/collegiate demographic that can be both easily engaged and instantaneously distracted. Another way of saying “easily engaged”: easily induced. Take, for instance, Skittles, which has been growing its Facebook fan base with goofy promotions including, recently, a give-away of a full-size Skittles vending machine (perfect for your dorm room!). Skittles may well be iconic (and yummy) enough to deserve every one of its 15 million fans, but from a consumer perspective, going public about your Skittles love (or jones for Nutella or addiction to Monster Energy) is most likely incentive-induced behavior. Quite simply, the affection (“like” or fandom) being expressed is most often just a brief manifestation of desire for a prize, a discount or a fleeting bit of amusement. (Too bad there’s no “Like for the next five minutes only” button.)

Of course, there’s nothing wrong with that, but it’s worth remembering that much of the heat in the fan/”like” space is driven by very old-fashioned marketing concepts. Source: http://adage.com/article/digital/metrics-mess-sad-truths-online-measurement/149055/

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Just this for now

Fri, 04 Mar 2011 10:15:55 -0500

Cognitive anthropology is concerned with what people know and how that implicit knowledge changes the way people perceive and relate to the world around them. Cognitive anthropology is an approach within cultural anthropology. Cultural anthropologists study cultural variation among humans, collecting data about the impact of global economic and political processes on local cultural realities.

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dailytypography: Experimental Type (via grapplica)

Thu, 16 Apr 2009 16:21:20 -0400

dailytypography:

Experimental Type (via grapplica)

working all night again

Sun, 15 Feb 2009 01:13:00 -0500

working all night again

unk

Sun, 15 Feb 2009 01:12:43 -0500

unk

Delta Airlines sucks big time, don’t fly with them - you’ve been warned

Sat, 06 Sep 2008 17:23:11 -0400

Delta Airlines sucks big time, don’t fly with them - you’ve been warned

"Twopoints.Net is a communication design bureau, based in Barcelona. It is specialised in..."

Mon, 07 Jul 2008 03:39:36 -0400

“Twopoints.Net is a communication design bureau, based in Barcelona. It is specialised in coordination, creation, development and implementation of visual identities. Their work has received several prizes and is frequently mentioned in the international design press.”

- TwoPoints

A mockup-design for a product called Cecemel Hot hot hot …

Mon, 07 Jul 2008 03:35:46 -0400

A mockup-design for a product called Cecemel Hot hot hot …

A very nice portfolio of a Brussels based architect-agency...

Mon, 07 Jul 2008 03:32:00 -0400

A very nice portfolio of a Brussels based architect-agency called JDS Architects, digg it!